Welcome!

SEO and Strategic Web Marketing

Brace Rennels

Subscribe to Brace Rennels: eMailAlertsEmail Alerts
Get Brace Rennels via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Brace Rennels

There is a good chance that a compelling story won’t be enough to get you everything you need and if you have the data then you should be able to pull together the value of community engagement in order to establish a base line of opportunity. If you don’t have that don’t let it stop you! Getting funding for social business initiatives is never easy and until you can associate revenue to your initiative it is very hard to secure incremental investment to further your programs. Linking your social engagement activity to booked revenue in order to come up with a measurable ROI and justification is the best way to get the attention needed to have a funding conversation. Welcome to the wonderful world of big data analytics. You don’t have to be a data scientist but knowing statistical information to back up your engagement strategy will work toward your advantage to secu... (more)

Business Continuity Planning for Maximizing Data Center Uptime

Next to ensuring the safety, health and well being of your employees, the next most important Business Continuity task is resuming business-critical operations. Keeping servers highly available is what likely keeps most data center managers up at night. There is a higher probability that most data centers will be affected by a virus, hardware failure, power failure or upgrade gone wrong than by a more disastrous weather-related event like wind, fire or rain. However, planning for the smallest interruption of business operations will help ensure your company's assets will be able ... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)

Sneak Peek at the New ECN Community

The moment has come after 4 months of work we are ready to cut over to the new #ECN experience and thought I would share a sneak peek at want to expect very soon. This is that fastest we have ever rolled out an upgrade and in addition to that we decided to include a data center migration and new design experience just for fun. I have the greatest IT team in the world who really helped overcome some challenges to get us ready for go live. So enjoy and stay tuned as there will be a new modern experience for the ECN very soon. Filed under: Community Engagement, Community Strategy, So... (more)

Believe, Lead and Follow!

I have never found it too difficult to get people to believe in themselves or a cause. It usually just takes a little encouragement and telling them “why not you?”, “You can do this” and if that doesn’t work sometimes a kick in the pants is required. I recently realized a key to motivation for a team is believing. Believing in a cause, believing in themselves and believing in the team will always lead to success. If you don’t believe then you have doubt and if you have doubt then you trust those around you to support you when needed. And that is a recipe for failure. Belief and T... (more)