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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

Business continuity exercises have always been complicated and hard to exercise. There is significant planning involved to test the availability and recovery of the IT workloads and usually requires extensive downtime and effort from IT managers. Virtualization technology has helped IT managers with this process but that is primarily only for local high availability testing at the primary data center. The roll of a business continuity planner is to exercise the entire IT infrastructure and verify the workloads can be recovered and run at a functional level to restore critical business operations. Double-Take® Software released a three part Double-Take for Hyper-V video webinar with a demo of the product functionality and how it can provide an extreme benefit to business continuity exercises by creating the ability to spin up the virtual machines at the disaster rec... (more)

10 Tips for Recovering Data After Loss

So, you have just lost your most business critical application or worse yet the entire data center. What do you do? Unfortunately I have experienced these exact situations more than I would like but here are ten tips to get you through and more importantly what not to do. 10 Tips for Data Recovery Don’t panic and remain calm! If there is a disaster event the priority number one of any business continuity plan is to ensure the safety of the employees. Evaluate the disaster! The best business continuity plan is the one that doesn’t have to be implemented and being able to quickly ev... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)

What is Community 2.0?

Imagine by John Lennon painted a picture of what life might look like without barriers, silos of war and religion and everyone just accepted each other as they were. Now, imagine being able to engage in conversations across all communities, twitter, Facebook, Linkedin or any other social property also without silos or barriers. Communities are evolving and are not limited to just discussion forums. Engaging conversations are occurring all over the social web which can be tough to find and engage if you aren’t listening. However, this is really easy to do. There are several tools ... (more)

The Social Journey of Community, Web and Why?

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this process and spend the level of effort to make it happen. Well, the answer is 48% and that is justification enough but I feel like I need to explain this concept of “The Social Journey” first before I get into the details of why 48% is the answer. The social journey came about as a discussion between myself and a few peers two years ago. The conversation kind of started around the i... (more)