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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

Enterprise Cloud Track at Cloud Expo If you listen to the IBM advertisements on television “The Cloud” is described as a “workload optimized service management platform” but what does that mean? Basically, in the most simplistic form, the Cloud is a virtual data center. That is it! People often ask me to explain what it is, how it is used and why is it so popular? Usually, to avoid the deer in the headlights look by trying to explain what an optimized workload is, I will usually explain that it is a virtual data center. However, there are unique characteristics that allow it to be referred to as the Cloud. First, it is usually fully virtualized and accessed via the internet (or cloud), whether it is a virtual private or public network. The technical concept actually isn’t new. Companies have been implementing their own virtual private data centers for years. Howeve... (more)

A Pandemic Exercise - Telecommuting & Will the Infrastructure Support It?

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, e... (more)

Backing Up Virtual Machines

Virtualization technology is continuing to be adopted for consolidating data center infrastructure and providing a more flexible platform for moving, provisioning and backing up workloads. This has put an emphasis on backup and recovery; because a single virtual host can contain several virtual machines and is even more important to not only protect the individual virtual machines but the entire virtual host. Virtualization has the same single point of failure as some cluster technologies and services: shared disk. What happens to your virtual infrastructure if you lose connectiv... (more)

The Social Journey of Community, Web and Why?

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this process and spend the level of effort to make it happen. Well, the answer is 48% and that is justification enough but I feel like I need to explain this concept of “The Social Journey” first before I get into the details of why 48% is the answer. The social journey came about as a discussion between myself and a few peers two years ago. The conversation kind of started around the i... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)