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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

So, you have just lost your most business critical application or worse yet the entire data center. What do you do? Unfortunately I have experienced these exact situations more than I would like but here are ten tips to get you through and more importantly what not to do. 10 Tips for Data Recovery Don’t panic and remain calm! If there is a disaster event the priority number one of any business continuity plan is to ensure the safety of the employees. Evaluate the disaster! The best business continuity plan is the one that doesn’t have to be implemented and being able to quickly evaluate the level of disaster will be critical in making the decision to implement the procedures or not. Communicate! Make regular communication to your team, managers as well as contact your vendors to help determine your options and recruit assistance if needed. Even if there is no status ... (more)

Five Common Backup and Recovery Mistakes

IT Strategy Server backup and recovery isn’t rocket surgery, but you would be surprised by the number of IT organizations that can’t get it right. Here are five of the most common mistakes that I have seen. 1. “Don’t worry, it’s Backed Up” Famous last words! Is it really? Prove it! Just because you have run a backup procedure, throw in a fresh tape into the drive doesn’t necessarily mean that the server(s) are protected. Over confidence or misconceptions about backup are common mistakes. It’s like having a plan without ever testing. So, test it. If you have data backed up when... (more)

The Social Journey of Community, Web and Why?

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this process and spend the level of effort to make it happen. Well, the answer is 48% and that is justification enough but I feel like I need to explain this concept of “The Social Journey” first before I get into the details of why 48% is the answer. The social journey came about as a discussion between myself and a few peers two years ago. The conversation kind of started around the i... (more)

A Pandemic Exercise - Telecommuting & Will the Infrastructure Support It?

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, e... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)