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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

There are several challenges when attempting a data center move or even just consolidation. Availability is the number one priority. All the systems during the move need to be available so production operations are not interrupted. Depending on the technology you use some solutions will require more downtime than others. If you are consolidating to a blade or virtual machine infrastructure then you also need to prepare for provisioning new servers rapidly. Here are a few tips to help maximize your data center uptime while facilitating a move, migration and or consolidation. Availability – Host based replication software like, Double-Take Software, can provide real time replication of the application, system data and even operating system all while the production systems remain online. This type of solution can reduce your downtime to near zero as you have the ability... (more)

Cloud Computing: What It Is and How to Use It

Enterprise Cloud Track at Cloud Expo If you listen to the IBM advertisements on television “The Cloud” is described as a “workload optimized service management platform” but what does that mean? Basically, in the most simplistic form, the Cloud is a virtual data center. That is it! People often ask me to explain what it is, how it is used and why is it so popular? Usually, to avoid the deer in the headlights look by trying to explain what an optimized workload is, I will usually explain that it is a virtual data center. However, there are unique characteristics that allow it to ... (more)

Ten Steps for Creating a Social Media Plan

I recently began reflecting on where I was four years ago when I first started building our social media marketing team and strategy and thought it would useful to share. There were a few experts in the field that I listened too and others which offered very little value so I had to find my own way through much of the planning process like I am sure many of you are looking to do as well. I started writing detailed steps on my blog and here is the recap of the first 10 steps for creating a social media marketing plan. I covered a lot of ground and thought it would be good to recap... (more)

A Pandemic Exercise - Telecommuting & Will the Infrastructure Support It?

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, e... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)