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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

About a year ago I started outlining a book on community collaboration and digital marketing strategies. I started covering all the basics, SEO, content publishing, advocacy, social media and engagement etiquette. And I realized toward the end that most of my success implementing these strategies for companies was due to executive leadership. Any project starts with leadership to help get the support you need from executive sponsors to improve your teams chances at success. This may be the most important aspect of any rolling out any marketing engagement program for three reasons: Obtaining funding, removing obstacles, and team motivation. First of all if you don’t have funding you don’t have a project. Securing commitment for funding reassures the team that there is support for there efforts. It provides the resources, new hires, products needed to get the ball ro... (more)

Social Intranet: Plan For Success

It was funny after all the team did to prepare and plan for any type of risk or failure during our social intranet rollout we forgot to plan for success. I guess we all assumed that something was bound to go wrong and many things did but we actually didn’t think, worry or plan for what would happen if the social intranet was wildly successful. And it was. Even before we had completed bring the site online we were already getting questions from employees. Where can I find employee resources?. How do I post? Can I upload a new profile photo? Can I create a group for my team? Yes, Y... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)

Business Continuity Planning for Maximizing Data Center Uptime

Next to ensuring the safety, health and well being of your employees, the next most important Business Continuity task is resuming business-critical operations. Keeping servers highly available is what likely keeps most data center managers up at night. There is a higher probability that most data centers will be affected by a virus, hardware failure, power failure or upgrade gone wrong than by a more disastrous weather-related event like wind, fire or rain. However, planning for the smallest interruption of business operations will help ensure your company's assets will be able ... (more)

Double-Take Software Compliments Business Continuity Testing for Hyper-V

Business continuity exercises have always been complicated and hard to exercise. There is significant planning involved to test the availability and recovery of the IT workloads and usually requires extensive downtime and effort from IT managers. Virtualization technology has helped IT managers with this process but that is primarily only for local high availability testing at the primary data center. The roll of a business continuity planner is to exercise the entire IT infrastructure and verify the workloads can be recovered and run at a functional level to restore critical bus... (more)