SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

There are several challenges when attempting a data center move or even just consolidation. Availability is the number one priority. All the systems during the move need to be available so production operations are not interrupted. Depending on the technology you use some solutions will require more downtime than others. If you are consolidating to a blade or virtual machine infrastructure then you also need to prepare for provisioning new servers rapidly. Here are a few tips to help maximize your data center uptime while facilitating a move, migration and or consolidation. Availability – Host based replication software like, Double-Take Software, can provide real time replication of the application, system data and even operating system all while the production systems remain online. This type of solution can reduce your downtime to near zero as you have the ability... (more)

Double-Take® Software Launches Double-Take® Availability for Linux Version 4.6

Key Facts: Double-Take® Software (NASDAQ: DBTK) is releasing Double-Take® Availability for Linux Version 4.6, which now provides businesses with continuous full-server protection and allows users to protect not only data and applications but also the entire Linux system including operating system and application files. This product conducts real-time, full-server replication, which protects OS, application and data files to another server, allowing the user to effectively recover data on demand in the case of a server failure or data loss. In addition to full-server replication,... (more)

The Social Journey of Community, Web and Why?

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this process and spend the level of effort to make it happen. Well, the answer is 48% and that is justification enough but I feel like I need to explain this concept of “The Social Journey” first before I get into the details of why 48% is the answer. The social journey came about as a discussion between myself and a few peers two years ago. The conversation kind of started around the i... (more)

Amy’s Baking Company: Social Media Disaster or Pure Marketing Genius?

So is the old saying true “even bad press is good press”? If you haven’t seen the latest viral social media meltdown from Amy’s Baking Company it is nothing short of entertaining like watching a train wreck. Clearly all the buzz in the #SocMed industry is what not to do when dealing with critics but I have a slightly different point of view. Is this a disaster or pure marketing genius. I don’t know about you but I can’t wait to visit and get insulted and kind of reminds me of the “Seinfeld: Soup Nazi” episode. Clearly, this is not the way to treat your customers but imagine if t... (more)

A Pandemic Exercise - Telecommuting & Will the Infrastructure Support It?

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, e... (more)