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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, eye or nose contact and cover your face if you have to sneeze or cough to also prevent the spread of airborne germs. Social Distancing – If you don’t have to attend gatherings with others, then don’t. The fewer people you come in contact with lowers your risk of contracting the flu. If you do... (more)

Cloud Computing: What It Is and How to Use It

Enterprise Cloud Track at Cloud Expo If you listen to the IBM advertisements on television “The Cloud” is described as a “workload optimized service management platform” but what does that mean? Basically, in the most simplistic form, the Cloud is a virtual data center. That is it! People often ask me to explain what it is, how it is used and why is it so popular? Usually, to avoid the deer in the headlights look by trying to explain what an optimized workload is, I will usually explain that it is a virtual data center. However, there are unique characteristics that allow it to ... (more)

Meeting the Constant Challenges of Desktop Management

Desktop management is a constant challenge for most IT or call center managers. A new update, service pack or totally new version of operating system can cause headaches for even the most experienced IT professional. The challenges with provisioning new versions of operating systems for desktops haven’t changed over the years: Do update and what is the incentive? Why should I? When do I update? How do I update hundreds of workstations across multiple locations? How can I update without affective end user productivity? With the recent release of Windows 7, many IT professionals are... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)

The Social Journey of Community, Web and Why?

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this process and spend the level of effort to make it happen. Well, the answer is 48% and that is justification enough but I feel like I need to explain this concept of “The Social Journey” first before I get into the details of why 48% is the answer. The social journey came about as a discussion between myself and a few peers two years ago. The conversation kind of started around the i... (more)