Welcome!

SEO and Strategic Web Marketing

Brace Rennels

Subscribe to Brace Rennels: eMailAlertsEmail Alerts
Get Brace Rennels via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Brace Rennels

“To be or not to be?” That was the question we ran into during our last executive update regarding the mobile experience for our social intranet. Actually, it wasn’t a question as much as it was a statement. “What would it take to create a responsive mobile design for our launch?” I don’t know the answer yet as IT is still scoping capabilities but I can assure you it isn’t as simple as it looks. And this led to another debate about when do you need a responsive mobile experience, a mobile app or the option for full web functionality. It all depends really on what you are trying to accomplish and is also dependent on the platform you are trying to make responsive. Websites aren’t as difficult as it is all flat HTML for the most part but what if you are trying to create a responsive design for a community which is dynamic and is constantly in motion. I guess I would ... (more)

“Get Shit Done!” Social Community Marketing

I have been thinking about writing a Social Community Marketing called Get Shit Done! I had planned to write about 60000 words but now I’m thinking less is better. The name was the unexpected result of a conversation I had with my team three years ago. I had just joined a new company and took over leading community strategy which hadn’t had much attention. It was pretty clear that the team was frustrated, wasn’t able to make any progress and couldn’t get consensus on where to start. As I listened to the discussions I said something rather innocent but would serve as the teams mot... (more)

Dear Mr. Kraft – NFL Tax Exemption, China Apparel.. Really?

Dear Mr. Kraft and entire New England Patriots Organization, All my wife wanted for Christmas was a Kevin Faulk Jersey. She taught Mr. Faulks children while he was a New England Patriot and was sad to see them move back to Louisiana and I thought this would make a great gift. So, I went to the New England Patriots Proshop to purchase the jersey but because Kevin wasn’t an active player the jerseys weren’t available. With a little help from Google I found what appeared to be an NFL New England Patriots sponsored apparel website http://www.patriotsfansgear.com/. They had the jersey... (more)

Five Tips for Consolidating and Protecting Your Data Center

There are several challenges when attempting a data center move or even just consolidation. Availability is the number one priority. All the systems during the move need to be available so production operations are not interrupted. Depending on the technology you use some solutions will require more downtime than others. If you are consolidating to a blade or virtual machine infrastructure then you also need to prepare for provisioning new servers rapidly. Here are a few tips to help maximize your data center uptime while facilitating a move, migration and or consolidation. Avai... (more)

Virtualizing Workloads: There Has to Be a Better Way

The need for moving, provisioning and migrating workloads in real-time for server and storage consolidation is necessary to help IT organizations deploy more efficient and flexible technology, as well as consolidate other site locations for centralized facility management. Many organizations have been reluctant to embrace migration projects because of downtime and interruption to production systems. This is no longer the case as the workload portability solution moves active workloads, eliminating downtime while keeping the data consistent – helping you avoid the challenges assoc... (more)