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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote existing marketing programs. I once suggested that we had a 15 second video to a webinar invite with the speaker telling the audience what they were being invited to. the result was extrodinary and one of our highest performing lead generation efforts we ever put together. twice as many peo... (more)

Business Continuity Planning for Maximizing Data Center Uptime

Next to ensuring the safety, health and well being of your employees, the next most important Business Continuity task is resuming business-critical operations. Keeping servers highly available is what likely keeps most data center managers up at night. There is a higher probability that most data centers will be affected by a virus, hardware failure, power failure or upgrade gone wrong than by a more disastrous weather-related event like wind, fire or rain. However, planning for the smallest interruption of business operations will help ensure your company's assets will be able ... (more)

Workload Optimization Presentation Can’t Be Missed

There will be several great presentations at VMworld Europe this year but learning how to get the most our of your virtual infrastructure will certainly be at the top of the list. Wednesday February 25th, in the redaction 1 room at 11:00am will be one such presentation.  Bob Roudebush, Director of Solutions Engineering at Double-Take Software, will present “An Optimized Approach to Workload Availability in Virtualized Environments” Virtualisation enables multiple IT workloads to run on a single physical machine as virtual machines (VMs).  Fewer physical machines can lead to reduc... (more)

Double-Take Software Compliments Business Continuity Testing for Hyper-V

Business continuity exercises have always been complicated and hard to exercise. There is significant planning involved to test the availability and recovery of the IT workloads and usually requires extensive downtime and effort from IT managers. Virtualization technology has helped IT managers with this process but that is primarily only for local high availability testing at the primary data center. The roll of a business continuity planner is to exercise the entire IT infrastructure and verify the workloads can be recovered and run at a functional level to restore critical bus... (more)

A Pandemic Exercise - Telecommuting & Will the Infrastructure Support It?

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, e... (more)