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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, eye or nose contact and cover your face if you have to sneeze or cough to also prevent the spread of airborne germs. Social Distancing – If you don’t have to attend gatherings with others, then don’t. The fewer people you come in contact with lowers your risk of contracting the flu. If you do... (more)

A Responsive Debate: Mobile, App or Web

“To be or not to be?” That was the question we ran into during our last executive update regarding the mobile experience for our social intranet. Actually, it wasn’t a question as much as it was a statement. “What would it take to create a responsive mobile design for our launch?” I don’t know the answer yet as IT is still scoping capabilities but I can assure you it isn’t as simple as it looks. And this led to another debate about when do you need a responsive mobile experience, a mobile app or the option for full web functionality. It all depends really on what you are trying t... (more)

Cloud Computing: What It Is and How to Use It

Enterprise Cloud Track at Cloud Expo If you listen to the IBM advertisements on television “The Cloud” is described as a “workload optimized service management platform” but what does that mean? Basically, in the most simplistic form, the Cloud is a virtual data center. That is it! People often ask me to explain what it is, how it is used and why is it so popular? Usually, to avoid the deer in the headlights look by trying to explain what an optimized workload is, I will usually explain that it is a virtual data center. However, there are unique characteristics that allow it to ... (more)

Five Tips for Consolidating and Protecting Your Data Center

There are several challenges when attempting a data center move or even just consolidation. Availability is the number one priority. All the systems during the move need to be available so production operations are not interrupted. Depending on the technology you use some solutions will require more downtime than others. If you are consolidating to a blade or virtual machine infrastructure then you also need to prepare for provisioning new servers rapidly. Here are a few tips to help maximize your data center uptime while facilitating a move, migration and or consolidation. Avai... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)