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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

As you went through the process of building out your strategic marketing plan you probably encountered many who were interested and some who weren’t in discussions you had. There will be no shortage of those who want to be involved and allowing everyone on the team will just create obstacles down the road, so select your leadership carefully that will help keep those engaged, informed and managed as needed. Ask yourself; do you have the leadership you need? Someone that can work across multiple departments, be diplomatic in resolving conflict and be able to keep everyone motivated to deliver. Some of the best teams I have led have included someone from IT that can help communicate to the developers the business need; a business leader that manages the customer expectations and a stakeholder/communication manager that can help provide updates on status to the stakeho... (more)

Happy Holidays and Happy New Year!

  Happy Holidays and Happy New Year. I’ll be teeing up some new posts for the new year. Filed under: Marketing Strategy ... (more)

How to Address IT Needs in Today's Economy Through Virtualization

The current economic crisis is affecting how organizations look at their IT. Existing systems are being stretched to increase their value, while investment in new systems is under greater scrutiny than ever before. For the channel, customers are demanding more from their spending. While this is putting some "nice-to-have" projects in jeopardy, money is still available in IT budgets for initiatives that can deliver real results both now and in the future. For resellers that specialize in business continuity or disaster recovery (DR), this can be frustrating. Protecting critical i... (more)

10 Tips for Recovering Data After Loss

So, you have just lost your most business critical application or worse yet the entire data center. What do you do? Unfortunately I have experienced these exact situations more than I would like but here are ten tips to get you through and more importantly what not to do. 10 Tips for Data Recovery Don’t panic and remain calm! If there is a disaster event the priority number one of any business continuity plan is to ensure the safety of the employees. Evaluate the disaster! The best business continuity plan is the one that doesn’t have to be implemented and being able to quickly ev... (more)

Five Tips for Consolidating and Protecting Your Data Center

There are several challenges when attempting a data center move or even just consolidation. Availability is the number one priority. All the systems during the move need to be available so production operations are not interrupted. Depending on the technology you use some solutions will require more downtime than others. If you are consolidating to a blade or virtual machine infrastructure then you also need to prepare for provisioning new servers rapidly. Here are a few tips to help maximize your data center uptime while facilitating a move, migration and or consolidation. Avai... (more)