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SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

About a year ago I started outlining a book on community collaboration and digital marketing strategies. I started covering all the basics, SEO, content publishing, advocacy, social media and engagement etiquette. And I realized toward the end that most of my success implementing these strategies for companies was due to executive leadership. Any project starts with leadership to help get the support you need from executive sponsors to improve your teams chances at success. This may be the most important aspect of any rolling out any marketing engagement program for three reasons: Obtaining funding, removing obstacles, and team motivation. First of all if you don’t have funding you don’t have a project. Securing commitment for funding reassures the team that there is support for there efforts. It provides the resources, new hires, products needed to get the ball ro... (more)

The Inside Story to Launching a Social Intranet: Part 2 – Resilience

It was everyone’s commitment to the project that got us to the actual cutover day. But it was our resilience and sense of purpose that helped us persevere the next three days that would prove to be the most difficult challenge we would face to date.   The Friday prior to launch, the database migration was on track and confidence was high we would be able to access the new Social Intranet production site on Saturday morning. And at 8am Saturday it was confirmed, the database migration had completed and we were ready to start our changes. By 7pm, we felt like we were at a good st... (more)

Bunn: An American Customer Experience

This is an off cycle post for me but after speaking at the Argyle Customer Care Leadership Forum last week I thought it would be appropriate to share an American customer experience. It was 2008 when I was in the market for a new coffee maker and with the economy in the tank I was determined to buy American made. However, it wasn’t as easy as I thought. So, I went to my local hardware store and started looking at coffee makers. I didn’t need anything fancy just wanted to make a pot of coffee and something that I wouldn’t have to replace after a few years.   What I found out was... (more)

At The End Of The Day:

All that matters is: Can you deliver? I have run into several challenges over my career from jealous territorial co-workers, political positioning and the only advice I can provide is to persevere because at the end of the day all the matters is who can deliver. Every time I have been asked to build out a team it is usually because there are no funds, no strategy, and resources that may not be motivated or appropriately aligned. One time I came into a position and found myself sitting across a table with two senior professionals and an overworked IT manager discussing in excruci... (more)

Dear Human Resources: Employees Are Your Customer!

Traditionally human resources and executive management have treated employees as assets. And rightly so employees are extremely valuable if not the most valuable assets. But they shouldn’t be treated like a depreciating line item. One thing I realized this year is that employees are your customer. They should be treated as your customer. If you make a fundamental strategic shift to better listen, engage and assist your employees with their careers, concerns and interests your employee retention should increase not to mention overall work performance. My experience is most compan... (more)