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Brace Rennels

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Screw it, Let’s Do it!

Congratulations, you secured your executive support, but now what? It’s time to get started and the only drawback about securing executive support is now you have to deliver. So here are a few things that Executive support provides but the rest will be up to you and the next steps you take to build our your team. Executive support will provide funding, resources and cover for obstacles you may run into but they won’t blindly offer up these things without a solid plan, leadership and vision.

This can be as easy as just asking your team and peers. “What needs to be done first?” In many cases I have found that platforms are badly neglected due to funding cuts and or lack of a plan. So, the first thing you can do to build your foundation to modernize your customer engagement platform. And no I am not talking about Facebook or Twitter as your platform for customer engagement. You need to have a forum where customers can connect directly with the engineers that are either building or supporting the product. These are highly technical individuals that you will need to recruit to help support program efforts moving forward and something I will discuss later on how to build stakeholder support and a strategy to get started.

 


Filed under: Collaboration Marketing Strategy, Community Strategy, Customer Experience, Executive Leadership, Marketing Strategy Tagged: 3 steps to securing executive funding , Collaboration Marketing, Engagement Marketing Strategy, How to start building marketing engagement strategy

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Brace Rennels is a passionate and experienced interactive marketing professional who thrives on building high energy marketing teams to drive global web strategies, SEO, social media and online PR web marketing. Recognized as an early adopter of technology and applying new techniques to innovative creative marketing, drive brand awareness, lead generation and revenue. As a Sr. Manager Global of Website Strategies his responsibilities included developing and launching global social media, SEO and web marketing initiatives and strategy. Recognized for applying innovative solutions to address unique problems and manage business relationships to effectively accomplish enterprise objectives. An accomplished writer, blogger and author for several publications on various marketing, social media and technical subjects such as industry trends, cloud computing, virtualization, website marketing, disaster recovery and business continuity. Publications include CIO.com, Enterprise Storage Journal, TechNewsWorld, Sys-Con, eWeek and Peer to Peer Magazine. Follow more of Brace's writing on his blog: http://bracerennels.com