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Brace Rennels

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Securing Stakeholder Support with Transparent Communications

Don’t work in secret. Don’t hide or avoid tough conversations and make sure you get out in front of anything you could potentially see creating an obstacle for your team. Your primary responsibility will be to keep the path clear for those who are doing the heavy lifting and one tactic you can use is full transparency. Keeping communication lines open for everyone will help prevent the escalations and build a stronger stakeholder support team.

Lyndon B. Johnson once quoted about J. Edgar Hoover “ It’s probably better to have him inside the tent pissing out, than outside the tent pissing in.”

Keeping your stakeholders close, well informed and engaged early an often will keep them from pissing inside your tent. There are a few tactics you can take to ensure this process is successful.

  • Create a steering committee that helps prioritize all requests and direction of the overall collaboration
  • Setup regular meeting cadences for updates to keep everyone aware of progress and ensure they have a platform for requests and feedback.
  • Keep entire project status, meeting notes, team members published publically so all can see. This will help you direct questions and allow individual to view for themselves.

Filed under: Collaboration Marketing Strategy, Community Strategy, Customer Experience, Executive Leadership, Marketing Communication, Marketing Strategy, Web Strategy Tagged: 3 steps to building stakeholder support, building a steering committee, How to leverage transparent communication, Omni Channel Marketing tactics and strategy, transparent communication for stakeholders and executives

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Brace Rennels is a passionate and experienced interactive marketing professional who thrives on building high energy marketing teams to drive global web strategies, SEO, social media and online PR web marketing. Recognized as an early adopter of technology and applying new techniques to innovative creative marketing, drive brand awareness, lead generation and revenue. As a Sr. Manager Global of Website Strategies his responsibilities included developing and launching global social media, SEO and web marketing initiatives and strategy. Recognized for applying innovative solutions to address unique problems and manage business relationships to effectively accomplish enterprise objectives. An accomplished writer, blogger and author for several publications on various marketing, social media and technical subjects such as industry trends, cloud computing, virtualization, website marketing, disaster recovery and business continuity. Publications include CIO.com, Enterprise Storage Journal, TechNewsWorld, Sys-Con, eWeek and Peer to Peer Magazine. Follow more of Brace's writing on his blog: http://bracerennels.com